Simply building a website generally is not sufficient to drive traffic to it or generate business from it. Building a website and building a loyal following or a customer base are different things entirely. Your site, at the construction phase, should use standard procedures of good content, keywords and meta tags as part of the original build, or revamping of the site. There are other techniques we use to enhance the marketability of your site, but the construction and these techniques do not constitute a marketing plan, nor much more than a marketing start for your site.
You, as the business owner, know best who your target market should be. A business and marketing plan for a website should be as focused and as detailed as a marketing plan for a traditional brick and mortar business. Just saying “Everyone could use this” does not provide enough information to market the site. Driving traffic to your site should not be the primary goal. Driving quality traffic should be. This will require some direction from you, some input from your experts and most likely, some feedback from your potential market.
In most cases, the price to design and build the site does not include any ongoing efforts at marketing or promoting. This is generally best handled as a separate phase from the build phase due to differing focus of attention and generally different qualifications and specializations.
0 comments
Post a Comment