The  Compass

A website requires multiple items to work together seamlessly and in conjunction in order to keep the site functioning as expected. It's not unlike buying a house. Part of the process is below:

* The Deed
* The Map
* The Address
* The Lock
* Curbside Appeal

The Deed

Registering a domain name is like purchasing the deed to a house. It declares to the world that this piece of property, this domain, belongs to you and that no one else in the world can own it for as long as you do.

Domains are renewable from 1 year to 10 years at a time. If your registration lapses, your website and all of its functions including email, shopping and visibility on the web will be unavailable until the registration is renewed. If the registration is allowed to lapse for more than sixty (60) days, your domain could be sold to another party, meaning you would lose ownership and all control of it.

The Map

Nameservers are, for the most part, the backbone of the Internet. They are the map, or GPS in current technology, that tells other machines and visitors how to find your site. The nameservers are set where you registered your domain name and are necessary to make the third segment of domain names work.

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Simply building a website generally is not sufficient to drive traffic to it or generate business from it. Building a website and building a loyal following or a customer base are different things entirely. Your site, at the construction phase, should use standard procedures of good content, keywords and meta tags as part of the original build, or revamping of the site. There are other techniques we use to enhance the marketability of your site, but the construction and these techniques do not constitute a marketing plan, nor much more than a marketing start for your site.

You, as the business owner, know best who your target market should be. A business and marketing plan for a website should be as focused and as detailed as a marketing plan for a traditional brick and mortar business. Just saying “Everyone could use this” does not provide enough information to market the site. Driving traffic to your site should not be the primary goal. Driving quality traffic should be. This will require some direction from you, some input from your experts and most likely, some feedback from your potential market.

In most cases, the price to design and build the site does not include any ongoing efforts at marketing or promoting. This is generally best handled as a separate phase from the build phase due to differing focus of attention and generally different qualifications and specializations.

"If you build it, they will come" is the famous catch phrase, the whole crux of the movie "Field of Dreams". Many years ago, the same could be said of websites. This is no longer true; not only will they not come, only your closest family and friends will ever be able to find you amongst all the other dot coms or dot nets.

• Content Is King


• Keywords


• Local Visibility