— Michael Raymond
If you are a small business owner, chances are you have a website that you paid several thousand dollars or more to have built. You followed your webdesigner's advice about how it should look and how it should function. They are, or were, the expert in that field, after all, and you, as a small business owner had far too many other matters of importance requiring your attention; extremely important things like actually running your business.
Maybe your traditional business has grown, but your web business has languished and you feel that your website could generate more traffic, and thus, more revenue for your business. So, how do you achieve that?
Content is king, and queen, and duke and lord—all the social networking sites bear unfailing witness to this fact. Good, specific content will keep your visitors coming back and will help draw their friends as well. If your site is the guru, the penultimate source of all things related to your business, your visitors will know it and they will become some of your best marketers.
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